How can a set of drawing techniques provide hope for people?
Footnotes is a charity that uses a set of drawing related strategies to teach visual thinkers how to express themselves. Capturing their idea of providing ‘Hope when hope is all but lost’ required a simple solution as resources were limited.
Footnotes helps people change their lives starting with a just a piece of paper. This campaign communicates how using something as simple as a piece of paper can have a big impact. The intention was that the audience would get an real essence of what the charity is about, and would want to find out more.
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